Happy Monday Everyone!!! Hope your week is off to a great start. Summer has finally arrived in Chicago. Funny, everyone was complaining about the cool summer and now that it's warm, they're complaining about how hot it is. I guess we're never happy. My day started off in my garden. With the hotter temperatures, the flowers need to be watered a little more frequently. And then there are dead blooms that need to be picked away, so always something to do. I thought you might like to see one of my baskets. They give me so much joy.
Another name that created a brand name was Lilly Pulitzer. Believe it or not, her initial intention wasn't to create a fashion line. The "Lilly" dress, as it came to be called, came about because she wanted to hide stains that happened from selling juice. Eventually, she was selling more dresses than juice and so a brand was born. Although, it wasn't until Jacqueline Kennedy was photographed wearing a Lilly Pulitzer dress that the brand really took off.
Lilly Pulitzer was a genius at marketing the simple designs. Not only did mom want to wear the clothes, but her daughters did as well.
Many have some type of crocheted lace embellishment.
HERE. She feels that the line may be good for retail, but it's terrible fashion. Take a look and see if you agree.
So how do you create a brand? Create something that everyone wants to wear? Or is it something more?
Have a wonderful week!