There are designers who design beautiful clothes, and then there are designers who not only create beautiful clothes, but create a brand. One that comes to mind is Pucci. His psychedelic, kaleidoscope prints are unmistakable and timeless. As I did a little research, I was amazed by what I learned. He began life as the child of one of Florence Italy's oldest noble families. He loved sports and was even on the Italian Ski Team for the 1932 Winter Olympics. In 1935 Pucci received a scholarship for skiing to Reed College in Oregon where he earned a Masters degree in Social Science. That same year, he was awarded his doctorate in Political Science from the University of Florence. In 1938, he joined the Italian Air Force and served as a bomber pilot during World War II. Before leaving the service, he rose to the rank of captain and was decorated for valour.
The first clothing that Pucci designed was for the Reed College Ski Team. You can see the outfit and read more HERE.
After the war, the Italian economy was in ruins. Pucci went to Zermott, Switzerland, taught Italian and gave ski lessons. He initially designed a sleek outfit for himself and then enthusiastic friends encouraged him to make outfits for them as well. It was then that Harper's Bazaar took notice and photographed his design.
By 1965, Pucci's fashion line was well established. In an attempt to update their image, Pucci was hired by Braniff Airlines to design outfits for the flight attendants which you can see below.
I found this video. It's so dated and funny. No airline would ever produce anything like it today. It's only about a minute long.
Now for a few of the iconic pieces. As beautiful then as they are now.
I actually had the opportunity to see this bathing suit at the Italian Style exhibit that I attended in Nashville.
So this was then.......
Before we go, I thought I would share a photo of Pucci's home in Florence. Take note of the beautiful Pucci area rug.
Who would believe that a bomber pilot could become a fashion icon???? Anything is possible!
Have a lovely day.